e.l.f. Cosmetics has been popular with many makeup and skincare enthusiasts since the company was founded in 2004. However, the company’s popularity seems to be growing as more and more users are discovering just how wonderful their vegan and cruelty-free products are, especially given their drugstore pricing.
Whether you’re an avid e.l.f. user or are just all the hype is about, this is the right article for you. We’ve put together a list of the best e.l.f. products that you’ll want to try out, so keep reading!
Table of Contents
- Best e.l.f Products
- What is the Best e.l.f. Product?
- Best e.l.f Makeup
- Best e.l.f. Skincare
- Best e.l.f Products TikTok
- Best e.l.f. Products Summary
- e.l.f. Cosmetics: The Best Products to Love
Best e.l.f Products
e.l.f. Cosmetics has a lot of best sellers that users can’t seem to get enough of. If you’re ready to discover some of the best makeup and skincare products that e.l.f. has to offer, read through our featured recommendations below!
What is the Best e.l.f. Product?
Editor’s Pick – e.l.f 16-Hour Camo Concealer
Why did we choose this as the editor’s pick?
This is one of e.l.f.’s top-selling products, and it is easy to see why! The concealer features a thick formula that is deeply pigmented to match different skin tones. We really like that it doesn’t settle into creases on the face and dries matte. We also really liked that this concealer helped reduce shine with its avocado oil- and kaolin clay-enriched formula.
About this Concealer
As the name suggests, e.l.f.’s 16 Hour Camo Concealer offers 16 hours of wear. It works to correct imperfections, hide blemishes, and contour the skin to help each user create their most flawless and beautiful makeup look. There are 19 different shades available to match a variety of skin tones. This concealer comes with a doe foot applicator to make precision application a breeze. It is also enriched with avocado oil and kaolin clay that moisturize the skin and keep excess shine at bay.
What to Love
Most users absolutely love this concealer. They have shared that the thicker formula is perfect for covering up imperfections. They are also impressed with the performance given the drugstore-friendly price. However, some individuals thought the concealer was too thick and found it difficult to blend.
Best e.l.f Makeup
e.l.f. makeup reviews are overwhelmingly positive. In fact, happy users sharing their results and opinions on the internet have recently helped e.l.f. Cosmetics grow in popularity. Here are our picks for the best e.l.f. makeup products.
e.l.f Foundation – e.l.f. Flawless Finish Foundation
The Flawless Finish Foundation from e.l.f. is a long-wear, full-coverage foundation that is available in 20 shades to match a variety of skin tones. The foundation is designed to hydrate the skin while also evening its tone and texture. If you have oily skin, you’ll love that this foundation has an oil-free formula and leaves behind a semi-matte finish.
What to Love
Many individuals who have tried this foundation will tell you that it is one of their favorite products in their makeup bag. They love the coverage that the lightweight formula provides and are impressed with how it feels and looks on their face. A few individuals shared that they had some trouble finding the right shade, though.
e.l.f Primer – e.l.f Poreless Putty Primer
The Poreless Putty Primer from e.l.f. Is infused with squalane, which helps it deliver hydration to skin. It offers a very smooth and velvety texture that works to cover imperfections and provide a perfect canvas for makeup application.
What to Love
Customers love how easily this primer goes on and how well it works to smooth their skin and cover over pores. However, some users with acne-prone skin shared that the primer irritated their skin and caused a breakout.
e.l.f Eyeshadow Palette – e.l.f. Bite-Size Eyeshadow
This Bite-Size Eyeshadow Palette is arguably one of the best makeup products from e.l.f. Each palette includes four gorgeous colors. Choose from a mix of reds and pinks with the Berry Bad palette or a mix of tans and browns with the cream and sugar palette. Each color has a creamy, blendable texture that is easy to apply and comfortable to wear.
What to Love
The Bite-Size Eyeshadow palettes are a fan favorite! Users love the mix of colors, the compact and travel-friendly size, and the overall quality of this eyeshadow palette from e.l.f. Sadly, some individuals who tried these eyeshadows felt that they weren’t pigmented enough to show up on their skin.
e.l.f Makeup Brush/Set – e.l.f. Blending Brush
This makeup brush from e.l.f. can be used when applying foundation, bronzer, or blush. The tightly packed bristles on the dome-shaped head work to ensure your makeup is evenly applied for a picture-perfect look.
What to Love
“This is an amazing blending brush,” is what most users would say about this makeup brush from e.l.f. Customers have shared that they love it for applying both powder and liquid foundation and that it works really well for blending. Some individuals were sad that the hairs of the brush started to shed after some use.
e.l.f Eyeliner – e.l.f. H2O Proof Eyeliner Pen
When you’re looking for the best eyeliner from e.l.f., we think you’ll like the H20 Proof Eyeliner Pen. This is a waterproof and smudge-proof eyeliner that is designed to last all day. It features a felt precision-tip applicator to ensure your look is always perfect.
What to Love
People who have tried this eyeliner from e.l.f. are impressed that it is actually smudge-proof. They have shared that it works just as well as some of the more expensive eyeliners they have, but only costs a fraction of the price. However, some users have shared that the cap for the eyeliner can pop off and cause the eyeliner to dry out.
e.l.f Blush – e.l.f. Primer-Infused Blush
e.l.f. added primer to this blush to help it deliver all-day wear. The blush is pigmented, easy to blend, and easy to apply. It comes in two different colors: Always Rosy and Always Cheeky.
What to Love
Customers who have used the Primer-Infused Blush from e.l.f. love how blendable and buildable the blush is. Others love that this blush is sparkle-free, unlike other options they have tried. On the other hand, others didn’t like this blush and thought it wasn’t the right color for their skin.
e.l.f Lip Gloss – e.l.f. Plumping Gloss
e.l.f.’s Plumping Gloss is another very popular product offered by the company. This lip gloss is designed to make lips appear fuller while also keeping them well hydrated with coconut oil and vitamin E. Choose from Pink Cosmo, Sparkling Rose, Champagne Glam, Mocha Twist, or Peach Bellini colors.
What to Love
The e.l.f. Plumping Gloss is another product that is very popular with users. Customers have shared that the gloss lasts a long time, comes in beautiful colors, and looks so smooth on their lips. Although, some individuals didn’t think the lip gloss lived up to the “plumping” in its name and didn’t notice a difference in how full their lips looked.
e.l.f Lipstick – e.l.f. Srsly Satin Lipstick
The Srsly Satin Lipstick from e.l.f. has a creamy and moisturizing formula infused with ingredients like jojoba oil, macadamia seed oil, and meadowfoam seed oil that keep lips feeling soft and smooth. The lipstick is highly pigmented to help you achieve your desired look and comes in four colors: taffy, cherry, cocoa, and pepper.
What to Love
According to individuals who have used this lipstick, e.l.f. did a wonderful job when formulating it. The lipstick offers lasting wear, comes in a deep and highly pigmented shade, and has a creamy satin formula that doesn’t bring attention to any cracks on the lips. Sadly, some users found the lipstick to be too drying for their lips.
e.l.f Concealer – e.l.f. Hydrating Camo Concealer
Use e.l.f.’s Hydrating Camo Concealer to cover up under eye circles and other imperfections. The concealer is designed to keep your skin hydrated and offers a smooth, flake-free satin finish. Choose from 23 color options including light ivory, fair beige, deep caramel, deep chestnut, deep olive, and medium golden.
What to Love
People who have tried this concealer love the coverage it provides and how it helps hide dark circles and other imperfections on their face. However, a few shared that the concealer leaves their skin feeling a bit chalky.
e.l.f Setting Spray – e.l.f. Makeup Mist & Set
The Makeup Mist & Set from e.l.f. is designed to help keep your makeup in place for lasting wear. You can also give your face a spritz to renew your makeup color and ensure it remains looking its best. Simply close your eyes and spray a light mist over your face by holding the bottle arm’s length away from you. Then, let the spray dry fully on its own, or speed up the process by blotting it with a tissue.
What to Love
Customers are very pleased with how well this setting spray works and how easy it is to use. They have shared that it helps their makeup to last all day. Some users found that they couldn’t use the spray because they didn’t like its smell, however.
Best e.l.f. Skincare
e.l.f. offers both makeup and skincare products. Now that we’ve explored some of the best makeup products, let’s look at some of e.l.f.’s best skincare products for different skin types.
Best e.l.f Products for Dry Skin
Dealing with dry skin can be frustrating! e.l.f. product reviews for the products below are quite high from others with dry skin:
- e.l.f. SuperHydrate Moisturizer
- e.l.f. Jet Set Hydration Kit
- e.l.f. Hydrating Coconut Mist
- e.l.f.+ Glow Dewy Mist
Best e.l.f Products for Mature Skin
If you have mature skin, there are a number of e.l.f. products that you may be interested in trying. These include:
- e.l.f. Hydrogel Under Eye Mask
- e.l.f. Beauty Shield Vitamin C Pollution Prevention Serum
- e.l.f. Daily Hydration Moisturizer
- e.l.f. Antioxidant Booster Drops
Best e.l.f Products for Sensitive Skin
e.l.f. also offers many products designed for users with sensitive skin. If you have sensitive skin and need more gentle skin care products, consider trying one of the following from e.l.f.
- e.l.f. Holy Hydration! Face Cream Fragrance Free
- e.l.f. Jelly Pop Watermelon Face Cleanser
- e.l.f. SuperMask
- e.l.f. Hydrating Booster Drops
Best e.l.f Products for Oily Skin
Many e.l.f. products are also great for those dealing with acne or oily skin. Some of the e.l.f. best products for oily skin include:
- e.l.f. SuperClarify Cleanser
- e.l.f. SuperTone Toner
- e.l.f. Clarifying Booster Drops
- e.l.f. Oil Control Liquid Lotion
Best e.l.f Products TikTok
TikTokers have been going wild for e.l.f. products recently. This extra attention through TikTok has worked to make e.l.f. even more famous than it was before. Here are a few of the products that they have been raving about.
- e.l.f. Camo CC Cream
- e.l.f. Hydrating Camo Concealer
- e.l.f. Putty Blush
- e.l.f. Putty Bronzer
- e.l.f. Bite-Size Eyeshadow
Are e.l.f. products any good?
Yes, many consumers love their products from e.l.f. cosmetics. All the products made by e.l.f. are vegan and cruelty-free, which is something you can’t say for many other drugstore makeup brands. Since everyone’s opinions on makeup and skincare products are different, each individual may have their own thoughts on e.l.f.’s product line. However, given their good reputation with users, it is definitely worth giving their products a try.
Is e.l.f. Cosmetics good for your skin?
e.l.f. Cosmetics offers many products that are good for skin. You can find many products designed to hydrate skin, smooth skin, and reduce fine lines and wrinkles. Additionally, if you have sensitive skin, there are a number of products that you should be able to use without concern.
Why are e.l.f. products so cheap?
e.l.f. Is able to offer inexpensive products for a few different reasons. The company keeps its production costs low, doesn’t spend a lot of money on advertising, and works to maintain good relationships with manufacturers and suppliers.
Who owns e.l.f. Cosmetics?
e.l.f. Cosmetics was founded by Scott Vincent Borba and Joseph Shamah.
Is e.l.f. Makeup safe to use?
As with most cosmetic companies, the EWG ratings on different makeup and skincare products offered by e.l.f. can vary. While a few of their items are listed as “high concern,” you’ll also find that there are many that fall into the low toxin category. You can always check with EWG’s ratings before making a purchase if you are concerned.
Best e.l.f. Products Summary
e.l.f. Cosmetics: The Best Products to Love
e.l.f Cosmetics has been getting a lot of positive attention lately. After reading through our reviews of some of their best products, you can probably see why. Which e.l.f. products just moved to the top of your shopping list?
Check out these related posts on our blog to learn about some other top drugstore makeup products: