Best Sulfate Free Purple Shampoo for Gorgeous Platinum Blonde Hair

Published Categorized as Beauty Tips

If you love having platinum blonde hair, finding the right shampoo to maintain the look is essential. Without the right shampoo, the radiant platinum look can turn brassy, dull, or yellowy! Purple shampoos are designed to help preserve the look you want. They gently cleanse your hair and prevent the color from fading.

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When you’re looking for a purple shampoo for toning silver hair, finding a sulfate-free option is essential. Sulfates can be very damaging to hair and can quickly ruin your platinum look. Healthline highlights some of the problems with using sulfates in your hair and times when it is important to avoid sulfates.

Is there a sulfate free purple shampoo?

MATRIX Total Results So Silver Color Depositing Purple Shampoo For Neutralizing Yellow Tones | Tones Blonde & Silver Hair | For Color Treated Hair | 10.1 Fl. Oz.

What is the Best Sulfate Free Purple Shampoo

We’ve put together reviews to help you find the best sulfate free purple shampoo for your hair. Read through our reviews to find the right purple shampoo without sulfates to help you maintain your gorgeous silver platinum hair.

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Editors Pick: Bold Uniq Purple Shampoo

Purple Shampoo for Blonde Hair: Blonde Shampoo Eliminates Brassy Yellow Tones- Lightens Blonde, Platinum, Ash, Silver and Grays- Paraben & Sulfate Free Toner- Revitalize Bleached & Highlighted Hair
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Product Highlights

  • It features a sulfate-free, paraben-free formula
  • This sulfate-free blonde shampoo will neutralize brassy hair and transform it back to platinum blond
  • The formula includes Vitamin B5 to soften hair and keep it shiny
  • It has UV filters to protect your hair from the strong rays of the sun
  • It can help you stretch out the amount of time between your visits to the hair salon.

Why We Love It

The Bold Uniq Purple Shampoo is our top pick.

You’ll be impressed with the performance of this product and how it helps you achieve the platinum blonde silver hair you want.

About Bold Uniq Shampoo

Bold Uniq’s formula is designed to increase the amount of time between your visits to the salon. This sulfate free violet shampoo will neutralize any brass-colored hairs and return your hair to the exact color you want. Vitamin B5 is added to the shampoo to help improve the shine of your hair and leave it feeling soft and smooth.

Another nice feature of the Bold Uniq silver shampoo is its UV filters. The filters work to provide additional protection to your color by minimizing the effects of ultraviolet radiation. In addition to being sulfate-free, this product is also made without the use of parabens. The manufacturers do not conduct any animal testing.


Reviews for Bold Uniq’s Purple Shampoo are overwhelmingly positive. Users state how impressed they were with the shampoo’s ability to transform yellowy, brassy, or dull hair and give it that perfect platinum, silvery-blonde look. Users with both blonde and gray hair shared that the loved the results this product delivered. A few of the more negative reviews mention that the shampoo is too strong. However, since all hair is different, everyone’s results will vary.

The manufacturer does recommend starting with a less-noticeable section of your hair and leaving it in for shorter amounts of time until you find what works for you.


Purple Shampoo Sulfate and Silicone Free: BlondMe Tone Enhancing Bonding Shampoo by Schwarzkopf

BLONDME Tone Enhancing Bonding Shampoo for Cool Blondes, 8.45-Ounce

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Product Highlights

  • This purple shampoo’s formula is both silicone- and sulfate-free
  • It features an integrated bonding technology that allows your hair fibers to make new bonds
  • It is designed to turn yellow blonde to silver hair
  • When you use the shampoo, your hair will be left feeling smooth
  • It is gentle on hair and will not make it feel heavy

About BlondMe Cool Blonde Shampoo

If you’re looking for a purple shampoo sulfate and silicone free, you’ll want to consider the BlondMe Tone Enhancing Bonding Shampoo. This purple shampoo for silver hair is designed to neutralize any yellow tones that are popping through in your color. It will help transform them back to the silvery blonde color you want.

The shampoo’s formula features an integrated bonding technology. This technology helps facilitate the formation of new bonds within the fibers of your hair, helping preserve the color. After using this shampoo, you’ll also be impressed with how silky and soft your hair feels.


Most customers who have tried this purple shampoo for platinum hair have a lot of good things to say about it. They share that they like how BlondMe Shampoo helps provide a warm tone to your hair and can remove those unwanted brassy tones.

A few customers have expressed dissatisfaction with shampoo’s ability to make a noticeable different in the look and tone of their hair.


Silver Shampoo for Brassy Hair: Blondwood Labs Purple Toning Shampoo

Purple Shampoo for Blonde Hair – Made in USA - Removes Brassiness, Yellow & Overtones – Gentle Toning & Hair Care – Blonde Shampoo with Platinum, Ash & Overtone Purple Effects – Cruelty-Free - 8 oz
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Product Highlights

  • The shampoo’s formula is sulfate-free, SLS-free, and paraben-free
  • This platinum blonde purple shampoo can help remove yellow and brassy undertones from your hair
  • Using this product can help preserve your hair color for up to three weeks longer than some other hair color shampoos
  • Silk protein and avocado oil in the formula help protect your hair and improve its overall health
  • Blondwood Labs does not test their products on animals

About Blondwood Labs Purple Toning Shampoo

Getting rid of the brassy and yellow tones in your hair isn’t always easy. The Blondwood Labs Purple Toning Shampoo was created to take care of this problem and transform your hair from yellow blonde to silver. This toning shampoo is formulated to help keep your color looking sharp for up to three weeks longer than other shampoos designed to protect hair color.

Avocado oil and silk protein are incorporated into the formula for this shampoo. These ingredients were added to help improve the health of your hair. They protect it from damage, condition it, and leave it soft-to-the-touch.

In addition to being a sulfate free purple toning shampoo, this product is also SLS-free and paraben-free. To ensure the health and safety of you and your hair, the manufacturers took care to choose herbal extracts to add to the formula. The company also does not conduct any animal testing.


When you read through the reviews for Blondwood Labs Purple Toning Shampoo, you’ll find a lot of very positive reviews. Users love the way it transforms the look of their hair and how silky and soft it leaves it feeling. A few customers shared dismay that it didn’t work as they were hoping it would, but since everyone’s hair is different you may just need to experiment with how long you leave it in to achieve the results you’re after.


Best Purple Hair Toner: Pravana The Perfect Blonde Purple Toning Shampoo

Pravana The Perfect Blonde Purple Toning Hair Shampoo 10.1 Oz Sulfate Free
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Product Highlights

  • The formula works to neutralize brass and yellow tones
  • This shampoo for platinum hair includes soy protein and coconut oil to cleanse your hair and make it look brighter
  • The amino acids included in the formula work to make your hair more elastic and stronger
  • No sulfates are in the ingredients
  • The shampoo has a pleasant clean scent

About Pravana Purple Toning Shampoo

Another sulfate-free purple shampoo for you to consider is Pravana’s The Perfect Blonde Toning Shampoo. This toning shampoo is specially formulated to neutralize any brass or yellow tones in your hair and leave you with a stunning icy-gray or platinum look.

Pravana added soy protein and coconut oil to their shampoo. These ingredients allow it to brighten your hair and increase its shine, all while cleansing it for you.

After using this product, you’ll notice that your hair is stronger and more elastic too. This is because of the keratin, silk, and wheat amino acids that Pravana incorporated into the shampoo’s formula.


Customers state that this is the best toner for platinum hair. They love how effectively the Pravana Shampoo worked to transform their hair and remove brassy or yellowy hairs.

A few customers did note that you may want to use gloves while using it, since it could stain your hands some.


Silver Conditioner for Blonde Hair: Catwalk by TIGI Fashionista Violet Shampoo and Conditioner Set

Catwalk Tigi Fashionista Blondes and Highlights Shampoo & Conditioner Set, 25.36 Fluid Ounce
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Product Highlights

  • This is a set that includes both purple shampoo and purple conditioner
  • Both products are sulfate free
  • They work together to reduce brassy tones and enhance the cooler tones in your hair
  • The conditioner in the set helps protect your hair from heat and make your hair look shiny
  • Many users love the way the shampoo and conditioner smell

About Catwalk by TIGI Fashionista Shampoo + Conditioner

Catwalk by TIGI’s Fashionista sulfate free purple conditioner and shampoo work together to improve the look and feel of your hair. The sulfate free violet shampoo improves the cooler tones in your hair while also reduces the appearance of the more brassy and yellow tones.

When you use the conditioner alongside the shampoo, it helps increase the shine and of your hair. It also protects it from any heat damage.


Customers who have purchased this sulfate free purple conditioner and shampoo set from TIGI share how happy they are with the products’ ability to get rid of the brassy tones in their hair.

Many also rave about how nice the shampoo and conditioner smell, however some feel that the smell is too strong.


Gentle Purple Shampoo: Kristin ESS The One Purple Shampoo and Conditioner Set

Kristin Ess "The One
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Product Highlights

  • The gentle formula lets you use these products every day so you can achieve the color you’re after
  • Brassy tones will be neutralized
  • Your hair will look sleek and shiny after treating it with the shampoo and conditioner
  • Natural blondes and bleach blondes can both benefit from using this set
  • You receive purple shampoo and purple conditioner with this set

About Kristin ESS The One Set

The One Purple Shampoo and Conditioner Set from Kristen ESS is formulated to be gentle enough on your hair and scalp that you can use it every day, if you wish. The two products work together to help you remove brassy tones from your hair in just a few minutes.

Both the shampoo and conditioner in the set are sulfate free. You can use these on both natural blonde hair and bleached hair.


People who have tried the Kristen ESS set have shared how pleased they are with its performance. They like how effectively it works to transform their hair and how shiny it leaves hair looking.

Some of the more negative reviews mention that this set is a bit more expensive compared to other similar products.


How To: Toning Blonde Hair with Purple Shampoo

Purple shampoos help you maintain the color of your hair between treatments at the salon. If you haven’t used a purple shampoo before, here are the steps you’ll want to take:

  • Get your hair wet, but make sure it is just damp, not soaking wet. You can try using a spray bottle to make sure it doesn’t get too wet.
  • Place a small amount of your toning shampoo on your hand and apply it to your hair. You want to apply it to one section of hair at a time, starting with the top section, since that’s where you want to see the color the most
  • Add a touch of water as you apply the shampoo to get it a touch sudsy
  • Let the shampoo set in your hair. The amount of time you’ll want to wait will vary based on your hair, the shampoo you are using, and the color you are looking for. Consult the product you purchase and prepare to play around with how long you’ll want to leave it in for
  • After the shampoo has set in your hair, use a little more water to really lather the shampoo on your hair. Then, rinse the shampoo out of your hair.

FAQs: Best Sulfate Free Purple Shampoo

What purple shampoo is sulfate free?

If you’re looking for a purple shampoo that is sulfate free, you’re in luck. There are many products that do not have sulfates, which could damage your hair and wash out that platinum blonde color you’re looking for.

Is Pravana purple shampoo sulfate free?

Yes, Pravana’s purple shampoo is a sulfate-free product. You won’t need to worry about the ingredients in this purple shampoo damaging your hair or irritating your skin.

Does purple shampoo have sulfates?

Some purple shampoos do have sulfates. If you’re looking for a sulfate free blonde shampoo, check the ingredients list carefully. This can help ensure that you receive the product-type you’re looking for that will perform how you want it to.

Best Sulfate Free Purple Shampoo for Silver Blonde Hair

Purple shampoo can help stretch your time between salon visits and help maintain that striking platinum blonde color you’re looking for.

When choosing a purple shampoo, remember that you want to find one that does not contain sulfates. A sulfate free shampoo is important when you have colored hair. The sulfates are too abrasive and can remove your color quickly, increasing the frequency with which you’ll need to visit the salon.

We hope you found our article useful. Which of the purple shampoos we reviewed is your top pick? Try them now!

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What’s your favorite pick for best sulfate free purple shampoo for platinum blonde hair?

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  1. such an interesting article. thank you for sharing it. much be beneficial for those who are finding the blond hair maintenance SHAMPOO.

  2. Awesome list! I’ve been on the hunt for a good purple shampoo, so i’m definitely interested in trying these out!

  3. This is great! My hair is natural but my mum uses purple shampoo and I’m forever telling everyone to avoid sulfates so I’ll send this to her. Thanks for the suggestions x


  4. Such an interesting article !
    I dye my hair once in blond and I wished I knew about purple shampoo back then.
    Thanks for sharing.

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