Are Morphe Brushes More Than Just Hype?

Are Morphe Brushes More Than Just Hype?
May 27, 2019 Ellis James

If you follow beauty influencers on YouTube and Instagram, you must have heard about Morphe brushes. They are famous for partnering with influencers and building product lines around social media stars. But are their brushes any good? Or is it just a lot of hype?

Morphe’s Origins

Founded in 2008, Morphe at first struggled to get their products into retail stores in an already crowded beauty landscape. They soon developed a marketing strategy that was revolutionary for the time: by seeking out popular beauty influencers on Instagram, Snapchat, and YouTube.

Are Morphe Brushes More Than Just Hype? - Ellis James Designs

With these collaborations, their products could get exposure to millions of followers. This approach led to incredible success, with the $38 Jaclyn Hill makeup palette selling over a million units in 2017.

In 2013, the company expanded beyond makeup and started creating brushes and brush sets.

Today, Morphe is one of the hottest beauty brands out there. They remain among the top trending topics on every beauty channel.

Morphe Brush Reviews

Influential YouTubers like Tati and Jeffree Star rave about Morphe brushes, and so do more traditional sources like Amazon, Glamour Magazine, and Cosmopolitan. People love the density, weight, and shape of the brushes. They also love that there’s a Morphe brush for every single purpose.

Are Morphe Brushes More Than Just Hype? - Ellis James Designs

However, Morphe makes hundreds of brushes and has more than 19 different brush sets. While the sets have overwhelmingly positive reviews, when looked at individually, some brushes are more loved than others.

Morphe brushes are known for being high quality, affordable brushes. Some of their most popular products include:

The Vegan Brush Set

The Morphe vegan brush line is particularly popular, with no animal products at all in a full set of 18 professional-quality multipurpose brushes.

Morphe 18 PIECE VEGAN Variety Makup BRUSH SET
  • Superior quality, affordable price
  • 18-pc 100% vegan professional grade brushes
  • Best for liquids, creams, powders, foundation, and concealers
  • Achieve flawless and precise coverage, ideal for sensitive skin
  • Morphe only uses the highest quality materials in making our makeup & brushes

Prices/Images/Reviews pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the respective Amazon site that you are redirected to at the time of purchase will apply to the purchase of this product.

Jaclyn Hill brush sets

These sets are incredibly popular and well-reviewed, particularly the Complexion Master and the Eye Master sets.

The Morphe Jaclyn Hill Eye Master set includes 8 powerhouse brushes designed for blending, and a carrying case.

Morphe X JACLYN HILL The Eye Master Collection
  • MORPHE X JACLYN HILL
  • Jaclyn Hills 8 go-to blending and buffing powerhouses

Prices/Images/Reviews pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the respective Amazon site that you are redirected to at the time of purchase will apply to the purchase of this product.

The Travel Brush Set

This travel set of 12 brushes includes everything you need to create the perfect look anywhere in the world, bundled in a cute brush wrap that is perfect for travel.

Morphe 12-pc Black And White Travel Set
  • Guarantees a flawless complexion
  • Specifically designed for certain areas of the face to ensure precise & complete control
  • Natural brushes for powder application + synthetic brushes for liquid & cream application
  • Convenient & chic brush wrap, making it travel-friendly
  • 12 Professional Makeup Brushes

Prices/Images/Reviews pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the respective Amazon site that you are redirected to at the time of purchase will apply to the purchase of this product.

The Pros about Morphe

Morphe brushes are affordable. When you do the math, the brushes come out to an average of just $3-$5 per brush. This means it’s very easy to build or update an entire collection of makeup brushes.

Morphe brushes are well designed

Professional makeup artists have admitted to having Morphe brushes in their kits. They have excellent shapes, bristle density, and comfortable handles.

These brushes are designed for blending and giving you the amount of coverage or pigment you’re looking for.

Morphe has a vegan line

For those who support cruelty-free cosmetics in every product, Morphe’s vegan line supports that vision without sacrificing completeness or quality.

The Cons about Morphe

Morphe brushes have too much individual variation

While different tastes inevitably differ, it’s quite common that one or more brushes in a Morphe set don’t perform as well as others. Often people love one or two of the brushes in a set and don’t care for the other three (or ten).

Therefore, if only some of the brushes in a set are good, then the brushes aren’t as affordable as they seem.

Morphe brushes are not durable

Morphe brushes don’t stand up to everyday use and repeated washing. For many people, they shed and begin to break down with the first wash. Again, if the brushes don’t last, then they aren’t really affordable at all, since you need to replace them so often.

The Bottom Line on Morphe Brushes

Are Morphe Brushes More Than Just Hype? - Ellis James Designs

After you get past the glowing endorsements from beauty experts who are affiliated with Morphe, the reality remains that Morphe brushes are great for beginners. The big, affordable sets with all kinds of different brushes allow makeup novices to quickly put together a huge set of brushes and explore the brush types, shapes, and makeup techniques that work for them.

Eventually, once you have built some skill and know what your needs are, it’s better to upgrade to more selective, higher quality, more durable brushes.

Shop the sets on Amazon:

  1. 18 PIECE VEGAN Variety Makup BRUSH SET
  2. Morphe x Jaclyn Hill Complexion Master and the Eye Master sets
  3. Travel Brush Set

What’s your verdict on whether Morphe brushes are worth the hype? Got any tips, such as how to clean Morphe brushes?

Let us know!

 

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