If you follow beauty influencers on YouTube and Instagram, you must have heard about Morphe brushes. They are famous for partnering with influencers and building product lines around social media stars. But are their brushes any good? Or is it just a lot of hype?
Founded in 2008, Morphe at first struggled to get their products into retail stores in an already crowded beauty landscape. They soon developed a marketing strategy that was revolutionary for the time: by seeking out popular beauty influencers on Instagram, Snapchat, and YouTube.
With these collaborations, their products could get exposure to millions of followers. This approach led to incredible success, with the $38 Jaclyn Hill makeup palette selling over a million units in 2017.
In 2013, the company expanded beyond makeup and started creating brushes and brush sets.
Today, Morphe is one of the hottest beauty brands out there. They remain among the top trending topics on every beauty channel.
Morphe Brush Reviews
Influential YouTubers like Tati and Jeffree Star rave about Morphe brushes, and so do more traditional sources like Amazon, Glamour Magazine, and Cosmopolitan. People love the density, weight, and shape of the brushes. They also love that there’s a Morphe brush for every single purpose.
However, Morphe makes hundreds of brushes and has more than 19 different brush sets. While the sets have overwhelmingly positive reviews, when looked at individually, some brushes are more loved than others.
Morphe brushes are known for being high quality, affordable brushes. Some of their most popular products include:
The Vegan Brush Set
The Morphe vegan brush line is particularly popular, with no animal products at all in a full set of 18 professional-quality multipurpose brushes.
Jaclyn Hill brush sets
These sets are incredibly popular and well-reviewed, particularly the Complexion Master and the Eye Master sets.
The Morphe Jaclyn Hill Eye Master set includes 8 powerhouse brushes designed for blending, and a carrying case.
The Travel Brush Set
This travel set of 12 brushes includes everything you need to create the perfect look anywhere in the world, bundled in a cute brush wrap that is perfect for travel.
The Pros about Morphe
Morphe brushes are affordable. When you do the math, the brushes come out to an average of just $3-$5 per brush. This means it’s very easy to build or update an entire collection of makeup brushes.
Morphe brushes are well designed
Professional makeup artists have admitted to having Morphe brushes in their kits. They have excellent shapes, bristle density, and comfortable handles.
These brushes are designed for blending and giving you the amount of coverage or pigment you’re looking for.
Morphe has a vegan line
For those who support cruelty-free cosmetics in every product, Morphe’s vegan line supports that vision without sacrificing completeness or quality.
The Cons about Morphe
Morphe brushes have too much individual variation
While different tastes inevitably differ, it’s quite common that one or more brushes in a Morphe set don’t perform as well as others. Often people love one or two of the brushes in a set and don’t care for the other three (or ten).
Therefore, if only some of the brushes in a set are good, then the brushes aren’t as affordable as they seem.
Morphe brushes are not durable
Morphe brushes don’t stand up to everyday use and repeated washing. For many people, they shed and begin to break down with the first wash. Again, if the brushes don’t last, then they aren’t really affordable at all, since you need to replace them so often.
The Bottom Line on Morphe Brushes
After you get past the glowing endorsements from beauty experts who are affiliated with Morphe, the reality remains that Morphe brushes are great for beginners. The big, affordable sets with all kinds of different brushes allow makeup novices to quickly put together a huge set of brushes and explore the brush types, shapes, and makeup techniques that work for them.
Eventually, once you have built some skill and know what your needs are, it’s better to upgrade to more selective, higher quality, more durable brushes.
Shop the sets on Amazon:
- 18 PIECE VEGAN Variety Makup BRUSH SET
- Morphe x Jaclyn Hill Complexion Master and the Eye Master sets
- Travel Brush Set
How’s your experience of Morphe brushes? What’s your verdict on whether Morphe brushes are worth the hype?